32nd Annual Loudoun Small Business Awards Finalist Spotlight: Pawsitivity Pet Services
Thank you to Founder and CEO Kaitlyn Kranenberg for sharing her story with us. Congratulations on being named a finalist in our Retail and Consumer Service category for the 32nd Annual Loudoun Small Business Awards!
Pawsitivity started as a one woman show, and honestly, it started because I’m a devoted dog mom. My dog is my everything, and I missed out on so much because I was always worried about my dog whenever I was away. So in 2019 I built the company I wished existed: the dog walker and pet sitter I would trust with my own dog. Seven years later, that one woman show has grown into a team of 18 amazing employees. Together we have cared for more than 1,300 pets and over 500 families, and every one of them gets the level of care I always wanted for my own.

Founder and CEO Kaitlyn
Our small service area. Someone once told me, “You’re the best, but not the biggest,” and that stuck with me because it’s exactly what we’re aiming for. We focus on Leesburg and Lansdowne on purpose. Staying local lets us maintain high quality and offer more consistent schedules and caregivers who truly get to know the pets and families they serve. We could cover more ground, but we would rather be the best than the biggest.
I volunteer with the Young Entrepreneurs Academy, a program that teaches entrepreneurship to middle and high school students. I started Pawsitivity without a formal business background, so I love helping young people see that building something of their own is possible. As a company, we partner with Loudoun County Animal Services. Our team has walked dozens of shelter dogs, giving them a much needed break outside the shelter and giving staff an extra set of eyes on pups who are waiting for their new homes.

Winning would be amazing, and it would mean the most to our team. Pet care can feel like a thankless job, because so much of what we do happens when no one is home to see it. Our team works incredibly hard, and this would be an achievement we could share and celebrate together. It would show them that the care they put into every visit matters, and that our community sees it.
You’ll probably find me trying a new restaurant or spending time outdoors. I love discovering new foods and getting outside whenever I can. At the end of the day, though, my favorite place is the couch with my husband and our pets, Teddy (our dog) and Max (our cat).
