Regardless of the size of your firm, investing in your brand is important to define your niche in the marketplace and help you stand out from the crowd. A strong brand can help you drive sales, attract talent and develop strategic partnerships.
Join the Loudoun Chamber’s Small Business Committee at Notaviva Vineyards to discuss the importance of your organization’s brand and how to evaluate your brand. This workshop will guide you through basic techniques on measuring the effectiveness of your brand.
1. Is your brand reaching the appropriate/intended audience?
2. What message and emotion does your brand convey?
3. How well does your brand stand up to your competitors?
The workshop will be lead by Stephen Mackey, Creative Director with Mesh Omnimedia. Stephen is a Telly-award winning producer and director who brings to Mesh Omnimedia a wide range of experience in all facets of digital media production, including brand development, film production, visual design, software development, digital media product management, as well as technology and operations executive management. The Mesh Omnimedia team recently led the higly-regarded rebranding efforts for the Loudoun Chamber, which was a critical initiative to help the Chamber celebrate its 50th anniversary. Stephen will share all of the draft logos that were developed for the Chamber, as well as reveal the findings of the logo analysis survey that was conducted across key stakeholder groups to determine the final selection.
Attendees will receive the most benefit from this workshop if they have a business or personal brand that they are actively developing. Participants are encouraged to prepare ahead of time by thinking of the unique needs of their target audience and vision for their business or brand.
Following the workshop, attendees are invited to join Stephen for a wine tasting and experience Notaviva’s ground-breaking Augmented Reality (AR) wine label solutions. (Please note tasting charges will be collected by Notaviva Vineyards.)
Steve MackeyMesh Omnimedia
Annual Meeting & Community Leadership Awards
The Loudoun Chamber celebrated its 55th Annual Meeting & Community Leadership Awards on Friday, January 20, 2023. We honored top community leaders as well as celebrate the success of the 2022 Board of Directors Chair, Shawn Mitchell. We will also welcomed in our 2023 Board and the new Chair Carol Barbe, owner of Backflow Technology. 2023 Event Photos
On Monday, August 21, 2023, the 41st Annual Chamber Classic will be held at The Club at Creighton Farms. This event has been Loudoun County’s premier business golf tournament for four decades. The Chamber Classic offers our sponsors tremendous marketing exposure, and an incomparable day of golf on this Jack Nicklaus designed course. Sponsorships are available!
Small Business Awards
For 29 years, the Loudoun Small Business Awards have been the most prestigious honors celebrating the best small businesses, entrepreneurs and nonprofit organizations in our Loudoun community. We hope you will join us on Friday, November 10, 2023, to congratulate finalists and winners in 9 categories, including the top prize, at the 2023 Small Business of the Year. Winners are announced in front of a live audience of Loudoun’s top business and community leaders. Sponsorships are available!
The Loudoun Chamber will honor our community’s real life heroes, including several truly heroic citizens, for their courageous, often lifesaving actions, at the 38th Annual Loudoun County Valor Awards on Thursday, April 27, 2023. Loudoun’s top business and community leaders will join us for this proud Chamber tradition, and demonstrate their respect and appreciation for these dedicated public servants and their selfless acts of heroism and service.