Attracting customers is critical to the success of any small business. The better you understand your potential customer, the faster your business will grow. It helps you determine if you’re providing the right products or service to meet their needs. It enables you to determine how much demand there is for what you do. In also boosts your marketing by telling you what value to emphasize and what language to use to get good potential customers to pay attention. Identifying your target customers impacts many aspects of your business, but it can be tricky to know if you’ve gotten it right.
Join Eric Byrd, Manager of the Small Business Development Center in Loudoun, for a frank discussion about how to identify the best customers for your own business. Drawing on 30 years of business experience and his own journey as an entrepreneur, Eric will show you how easy it is to lose focus and miss the best opportunities in your market. Using real world examples he will show you how to focus on the clients who are most likely to pay you well for your products and services. You will leave with a better understanding of why people buy from you and how you can refocus your business to increase profits and bring in more of the right customers for your particular business.
Eric ByrdManager of the Small Business Development Center in Loudoun
Annual Meeting & Community Leadership Awards
In January of 2020, we will celebrate the leadership of our 2019 Chair of the Board, Lisa Kimball (The Arc of Loudoun), and welcome in our new Chair for 2020, Stacey Metcalfe (Inova Loudoun Hospital) and honor the Community Leadership Awards finalists and winners.
Annual Real Estate Event
While Loudoun outperforms other Virginia counties on most economic measures, we still face many challenges to our future prosperity. Whether it’s our investment in Metro, a housing affordability crisis or attracting a millennial workforce, Loudoun’s challenges demand effective solutions.
On Monday, August 19, 2019, we hosted our 37th Annual Golf Classic event at the award-winning Jack Nicklaus Signature Golf course, The Club at Creighton Farms. This course is one of the finest on the Eastern Seaboard — is nothing short of spectacular. This event has been Loudoun County’s Premier business golf tournament for three decades.
For the past 8 years, this casual, networking tournament pairs you and a partner against a field of over 30 two-man teams in a progressive four month tournament. Designed with the busy professional in mind, each event consists of a 9-hole round after work, followed by a short networking reception to get you home in time to put the kids to bed. The team with the lowest cumulative score after four events is the champion. The 2019 Winners were Tom Reed and Greg Wells. Congratulations! Stay tuned for the 2020 Golf Tour dates.
Small Business Awards
Join us on November 8, 2019 for the Loudoun Small Business Awards, for our 25th Anniversary of these prestigious honors celebrating the best small businesses, entrepreneurs and nonprofit organizations in our Loudoun community. Winners will be announced in front of a live audience of more than 400 of Loudoun’s top business and community leaders.
Superhero 5k & Kids Fun Run
As a Signature Chamber event, the Superhero 5k Run and Kids Fun Run offers companies a great way to show Loudoun County their commitment to healthy living for your employees and our community.
The Loudoun Chamber will honor local heroes, from Public Safety personnel to ordinary citizens, for their courageous, often lifesaving actions in 2019 at the 34th Annual Valor Awards ceremony. The entire Loudoun County business community will be invited to attend these Annual Valor Awards to help honor these dedicated public servants for their selfless acts of heroism and commitment to protecting our families, our neighbors and our community!