Small Business Workshop | Identifying the Best Target Market for Your Small Business

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Attracting customers is critical to the success of any small business. The better you understand your potential customer, the faster your business will grow. It helps you determine if you’re providing the right products or service to meet their needs. It enables you to determine how much demand there is for what you do. In also boosts your marketing by telling you what value to emphasize and what language to use to get good potential customers to pay attention. Identifying your target customers impacts many aspects of your business, but it can be tricky to know if you’ve gotten it right.

Join Eric Byrd, Manager of the Small Business Development Center in Loudoun, for a frank discussion about how to identify the best customers for your own business. Drawing on 30 years of business experience and his own journey as an entrepreneur, Eric will show you how easy it is to lose focus and miss the best opportunities in your market. Using real world examples he will show you how to focus on the clients who are most likely to pay you well for your products and services. You will leave with a better understanding of why people buy from you and how you can refocus your business to increase profits and bring in more of the right customers for your particular business.

Moderators

Eric Byrd

Eric Byrd

Manager of the Small Business Development Center in Loudoun

Signature Events

Annual Meeting & Community Leadership Awards

The Loudoun Chamber celebrated it’s Annual Meeting & Community Leadership Awards on January 24th.  We honored top business and community leaders and celebrated the success of the Chamber’s 2019 Board of Directors Chair, Lisa Kimball of The Arc of Loudoun, and welcomed in our 2020 Board Chair, Stacey Metcalfe of Inova Loudoun Hospital.

For more information about the awards and to view the full press release click here

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Stay tuned for 2020 event information this Fall!  This event provides access to experts in the housing industry nationwide and locally.  While Loudoun outperforms other Virginia counties on most economic measures, we still face many challenges to our future prosperity. Whether it’s our investment in Metro, a housing affordability crisis or attracting a millennial workforce, Loudoun’s challenges demand effective solutions.

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