Attracting customers is critical to the success of any small business. The better you understand your potential customer, the faster your business will grow. It helps you determine if you’re providing the right products or service to meet their needs. It enables you to determine how much demand there is for what you do. In also boosts your marketing by telling you what value to emphasize and what language to use to get good potential customers to pay attention. Identifying your target customers impacts many aspects of your business, but it can be tricky to know if you’ve gotten it right.
Join Eric Byrd, Manager of the Small Business Development Center in Loudoun, for a frank discussion about how to identify the best customers for your own business. Drawing on 30 years of business experience and his own journey as an entrepreneur, Eric will show you how easy it is to lose focus and miss the best opportunities in your market. Using real world examples he will show you how to focus on the clients who are most likely to pay you well for your products and services. You will leave with a better understanding of why people buy from you and how you can refocus your business to increase profits and bring in more of the right customers for your particular business.
Moderators
Eric Byrd
Manager of the Small Business Development Center in Loudoun
Signature Events
Annual Meeting & Community Leadership Awards
The Loudoun Chamber celebrated its 55th Annual Meeting & Community Leadership Awards on Friday, January 20, 2023. We honored top community leaders as well as celebrate the success of the 2022 Board of Directors Chair, Shawn Mitchell. We will also welcomed in our 2023 Board and the new Chair Carol Barbe, owner of Backflow Technology. 2023 Event Photos
Chamber Classic
On Monday, August 21, 2023, the 41st Annual Chamber Classic will be held at The Club at Creighton Farms. This event has been Loudoun County’s premier business golf tournament for four decades. The Chamber Classic offers our sponsors tremendous marketing exposure, and an incomparable day of golf on this Jack Nicklaus designed course. Sponsorships are available!
Small Business Awards
For 29 years, the Loudoun Small Business Awards have been the most prestigious honors celebrating the best small businesses, entrepreneurs and nonprofit organizations in our Loudoun community. We hope you will join us on Friday, November 10, 2023, to congratulate finalists and winners in 9 categories, including the top prize, at the 2023 Small Business of the Year. Winners are announced in front of a live audience of Loudoun’s top business and community leaders. Sponsorships are available!
Valor Awards
The Loudoun Chamber will honor our community’s real life heroes, including several truly heroic citizens, for their courageous, often lifesaving actions, at the 38th Annual Loudoun County Valor Awards on Thursday, April 27, 2023. Loudoun’s top business and community leaders will join us for this proud Chamber tradition, and demonstrate their respect and appreciation for these dedicated public servants and their selfless acts of heroism and service.