Attracting customers is critical to the success of any small business. The better you understand your potential customer, the faster your business will grow. It helps you determine if you’re providing the right products or service to meet their needs. It enables you to determine how much demand there is for what you do. In also boosts your marketing by telling you what value to emphasize and what language to use to get good potential customers to pay attention. Identifying your target customers impacts many aspects of your business, but it can be tricky to know if you’ve gotten it right.
Join Eric Byrd, Manager of the Small Business Development Center in Loudoun, for a frank discussion about how to identify the best customers for your own business. Drawing on 30 years of business experience and his own journey as an entrepreneur, Eric will show you how easy it is to lose focus and miss the best opportunities in your market. Using real world examples he will show you how to focus on the clients who are most likely to pay you well for your products and services. You will leave with a better understanding of why people buy from you and how you can refocus your business to increase profits and bring in more of the right customers for your particular business.
Moderators
Eric Byrd
Manager of the Small Business Development Center in Loudoun
Signature Events
Annual Meeting & Community Leadership Awards
The Loudoun Chamber will celebrate its 57th Annual Meeting & Community Leadership Awards on January 24, 2025. We will honor top community leaders as well as celebrate the success of the 2024 Board of Directors Chair, Angela Mitchell, owner of ARM Consulting LLC. We will also welcome our 2025 Board and the new Chair Scott Loftis, of Atlantic Union Bank. Event Page Here
Annual DEIA Summit
The Loudoun Chamber will host its 3rd Annual DEIA Summit on October 17, 2024. Keynote speakers and workshops will focus on helping your business or nonprofit gain competitive advantages by leveraging diversity and accessibility tools. Event Page Here
Chamber Classic
In the Summer of 2025, the Annual Chamber Classic will be held at The Club at Creighton Farms. This event has been Loudoun County’s premier business golf tournament for over four decades. The Chamber Classic offers our sponsors tremendous marketing exposure and an incomparable day of golf on this Jack Nicklaus-designed course. View the Event Page
Small Business Awards
For 30 years, the Loudoun Small Business Awards have been the most prestigious honors celebrating our Loudoun community’s best small businesses, entrepreneurs, and nonprofit organizations.
Guests joined us on November 8th to congratulate finalists and winners in 10 categories, including the top prize, the 2024 Loudoun Small Business of the Year. Winners were announced in front of a live audience of Loudoun’s top business and community leaders.
Valor Awards
In the Spring of 2025, the Loudoun Chamber will celebrate 40 years of honoring our community’s real-life heroes, including several truly heroic citizens, for their courageous and often lifesaving actions. Join us at the 40th Annual Loudoun County Valor Awards. Event Page Here
State of the Loudoun Market
The Loudoun real estate market has rarely experienced the number of challenges and opportunities it does today. It is difficult to make sense of these current market conditions and their impact on economic conditions. In 2025, the Loudoun Chamber will bring together the region’s top economic and real estate experts to examine how the economic and cultural forces influencing this market will impact your business. Stay tuned for more information.