Small Business Workshop | Identifying the Best Target Market for Your Small Business

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Attracting customers is critical to the success of any small business. The better you understand your potential customer, the faster your business will grow. It helps you determine if you’re providing the right products or service to meet their needs. It enables you to determine how much demand there is for what you do. In also boosts your marketing by telling you what value to emphasize and what language to use to get good potential customers to pay attention. Identifying your target customers impacts many aspects of your business, but it can be tricky to know if you’ve gotten it right.

Join Eric Byrd, Manager of the Small Business Development Center in Loudoun, for a frank discussion about how to identify the best customers for your own business. Drawing on 30 years of business experience and his own journey as an entrepreneur, Eric will show you how easy it is to lose focus and miss the best opportunities in your market. Using real world examples he will show you how to focus on the clients who are most likely to pay you well for your products and services. You will leave with a better understanding of why people buy from you and how you can refocus your business to increase profits and bring in more of the right customers for your particular business.

Moderators

Eric Byrd

Eric Byrd

Manager of the Small Business Development Center in Loudoun

Signature Events

Annual Meeting & Community Leadership Awards

The Loudoun Chamber celebrated it’s Annual Meeting & Community Leadership Awards on March 3, 2022. We honored top business and community leaders and celebrated the success of the Chamber’s 2021 Board of Directors Chair, Stacey Metcalfe, Morven Park, and welcome in our 2022 Board.

The 2022 Community Leadership Award winners in each category will have the opportunity to select one nonprofit organization to receive a $1,000 grant, thanks to the generosity of the Community Foundation of Loudoun and Northern Fauquier Counties.

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Chamber Classic

The 40th Annual Chamber Classic has been Loudoun County’s premier business golf tournament for nearly four decades. Held at The Club at Creighton Farms, the Chamber Classic offers our sponsors tremendous marketing exposure, and an incomparable day of golf on this Jack Nicklaus designed course. If your company’s target market includes senior level executives and business owners who have a passion for the game of golf, we invite you to consider an Annual Chamber Classic sponsorship.

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Small Business Awards

For 28 years, the Loudoun Small Business Awards have been the most prestigious honors celebrating the best small businesses, entrepreneurs and nonprofit organizations in our Loudoun community. We hope you will join us to congratulate finalists and winners in 9 categories, including the top prize, at the 2022 Small Business of the Year. Winners are announced in front of a live audience of Loudoun’s top business and community leaders. This event will take place on Friday, November 4th at the Westfields Marriott Washington Dulles.     View Photos / View 2021 Finalists & Winners

 

2022 SBA Nominations
 

SBA Categories + Qualifications

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Valor Awards

 

On April 25th, 2022, the Loudoun Chamber honored our community’s real life heroes, including several truly heroic citizens, for their courageous, often lifesaving actions at the 37th Annual Loudoun County Valor Awards at Lansdowne Resort. Stay tuned for the 2023 event date!

Click to view the 2022 Event PhotosClick to view the 2022 Valor Awards Program Book

 

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