*This event is SOLD OUT.
How to Effectively Engage News Outlets
This workshop will help nonprofits understand how to effectively work with local news outlets to share your organization’s story with the public.
Training presentations will be provided by Renss Greene, Deputy Editor at Loudoun Now, and Jay Korff, Reporter with ABC7 News, followed by a panel discussion including Renss Greene, Jay Korff, Karen Graham, Community Editor at Loudoun Times-Mirror, and Melinda Gipson, Editor-in-Chief at Leesburg Lifestyle Magazine.
Key learning objectives:
- How to craft an effective press release
- How and when to pitch your organization’s story to local media
- Understanding differences between local print and TV news
- Developing successful relationships with local journalists
- Understanding behind the scenes how local print and TV news develop stories
Panelists
Renss Greene
Deputy Editor, Loudoun Now
Jay Korff
Reporter, ABC7 News
Melinda Gipson
Editor-in-Chief, Leesburg Lifestyle Magazine
Karen Graham
Community Editor, Loudoun Times-MirrorIn Partnership with
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