A Good Plan for Your Annual Report

• Getting Started: A planning framework to determine the best size and scope for your annual report
• Creating the Report: Defined next steps to move from draft to distribution
• Sharing your Impact: A strategy to use the annual report as an active fundraising tool

Presented by Robin McGlothin, Amy Stirnweis and Carrie Idol-Richards with Good Plan Group.

Robin McGlothin, CFRE

Robin is passionate about helping nonprofits identify areas of opportunity that enable organizations success. Robin is a Certified Fund Raising Executive (CFRE) with over 18 years of
experience working with small to medium size nonprofits from New York to New Orleans. She believes fundraising is one of the most powerful ways to help people make a tangible impact on
their community. She values clear plans and actionable outcomes, ensuring every discussion ends with shared decisions and a clear path forward, because everyone deserves a clear call to action.

Amy Stirnweis, GPC

Amy is a Certified Grant Professional (GPC) with over 18 years of experience in human service nonprofits. She has worked in nearly every area of nonprofit fundraising. Her experience spans organizations of all sizes, from local to national. This experience has shown her the importance of a good plan. A good plan transforms vision into reality. It shapes ideas into compelling grant voices, and transform compassion into action.

Carrie Idol-Richards, MA

With a master’s degree in graphic design and an undergraduate background in sociology, Carrie combines her passions for art, design, and mission-driven work into  meaningful communication in the nonprofit sector. Having worked with numerous nonprofits for over 18 years, she enjoys information design, branding, and helping nonprofits share their stories in ways that resonate. Effective communication is rooted in a good plan that aligns with an organization’s mission andgoals. Carrie is dedicated to helping organizations best represent their brand and find their voiceto share their good work with the world.