Fundraising in a Shifting Landscape: Trends and Strategies for Uncertain Times

Join us for an insightful discussion on the latest fundraising trends and what we are seeing in the field. The analysis will be informed by newly released data from The Giving Institute, The Generosity Commission, and the Giving USA Foundation, among other findings. We will draw lessons from past challenges and provide practical strategies nonprofits can implement today, including:

• Assessing risk and vulnerabilities
• Diversifying revenue streams to build resilience
• Strengthening relationships to foster donor trust and long-term commitment
• Engaging board members before there is a crisis

Whether you are facing financial uncertainty or simply want to future-proof your fundraising strategy, this session will equip you with the insights and tools you need to sustain your organization.

Featured Speaker: Wendy McGrady, The Curtis Group President and Chief Operating Officer

Intended Audience: Nonprofit executive directors and CEOs, program leaders, and board members looking to strengthen organizational planning efforts.

About the Presenter:

Wendy McGrady has over 35 years of experience in development and marketing. Much of Wendy’s work takes place behind the scenes, working with clients to develop their fundraising capacity or to ensure the success of their campaign. She is driven by results and inspired by the relationships she builds.  At The Curtis Group, Wendy leads day-to-day operations, overseeing strategy and implementation of plans for firm growth as well as the care of our team and our clients’ success.

Before joining The Curtis Group in 2007, Wendy was chief development officer of Tidewater Community College in southeastern Virginia, and she believes strongly in the power of education to enhance lives. She invests in her profession and her community, serving as Chair of the Giving USA Foundation. She is a past chair of the Virginia Fundraising Institute and served as a past president of the Hampton Roads chapter of the Association of Fundraising Professionals.  Wendy is a Phi Beta Kappa graduate of Hollins University and has served on the University’s Alumnae Board. Wendy has served on numerous boards and has been recognized with several professional achievement awards.