Thank you to Jacqueline Hoffmann, of Mvix for this informative article!
Loudoun County consistently ranks as one of the wealthiest counties in the country, so naturally it is home to consumers with large, disposable incomes. While this is certainly good news for local businesses, it also means that traditional marketing strategies simply won’t be as effective.
The question then becomes: how do Loudoun businesses engage a wealthier customer base and build loyalty in a market that doesn’t rely on discounts for sales?
Why Customer Experience Matters
The answer lies in creating a memorable customer experience. Today’s consumers are fully aware that the internet has made competition for their business fierce, creating higher expectations when it comes to customer experience. In fact, 80% of U.S. consumers would pay more for a product or service to ensure a superior customer experience.
Businesses that are paying attention to this trend are investing in technology like digital signage to get ahead of the competition.
Why Digital Signage is a Popular Solution
The average American spends 10 hours a day looking at some sort of screen, which means that interacting with technology has become second nature. Incorporating digital signage into your marketing strategy capitalizes on this familiarity with technology and turns it into a good business practice.
Unlike traditional print displays, digital signs can be constantly altered as needed. All it takes is a few seconds to update the content to provide timely and relevant information for your consumers. This ability to immediately change content allows your returning consumers to get a fresh experience with every visit.
How Businesses Can Use Digital Signage
Digital signage has a variety of potential uses in many different industries. For example, digital signage is becoming increasingly popular in healthcare settings to entertain and inform patients in waiting rooms. Offices are using displays to offer welcome messages, information about company benefits, and provide helpful health tips.
Another great use for digital signage is displaying customer reviews. In the world of social media, word of mouth has gone viral and positive reviews have become even more important. In fact, 88% of people trust online reviews as much or more than personal recommendations, and use reviews to inform purchasing decisions. Digital signage provides the perfect way to give new customers a look at what kind of experiences past customers have had, so they know they can trust you.
Every market is different and comes with its own, unique set of challenges. That is why it is important to understand how local consumers shop and avoid taking a generalized approach to marketing.
Loudoun County residents value customer experience over competitive pricing, which means that local businesses need to take concrete steps to providing a well-rounded and engaging experience for each customer. This truly is the only way to stay ahead of the competition.
For those struggling to figure out just how to achieve this goal, digital signage provides the perfect starting point. This dynamic and affordable communication solution is versatile, flexible, scalable and offers an impressive ROI.
Jacqueline Hoffmann is a Solutions Consultant at Mvix, a leading provider of content-rich digital signage solutions. To learn more about growing your business using visual communication, please visit the Mvix website or call 703.584.4304.