Chamber Insider Blog

Black History Month Spotlight: Teaira Abston, Dreamcatcher Creative Studio

Thank you Teaira Abson, owner of Dreamcatcher Creative Studio, for being a Black History Month Spotlight! Check out her website here. Learn more about the Chamber’s DEIA Committee here.

Where were you born and raised, and if it was someplace else, when and why did you come to Loudoun?

I was born in St. Louis, Missouri, and relocated to Virginia in 2010 after graduating from Alabama A&M University to start my corporate career in the defense contracting industry. My husband and I moved to Loudoun County in 2016.

Tell us about your business, and how long you’ve been in your industry.

Dreamcatcher Creative Studio is a design and consulting agency that helps service-based businesses develop a strategic brand. In other words, we help you create the plan and provide you with transformative messaging and visuals (i.e., logos, websites, marketing materials) to meet your business goals.

How did you get into this line of work?

I have always been creative at heart, but my gifts were put on hold following college to further my corporate career. However, I was inspired to jump into entrepreneurship after designing my own wedding stationery in 2014. I specialized in custom invitations and other paper goods for about five years. Then in 2020, I decided to transition to helping other businesses with branding and web design—the perfect shift I didn’t know I needed.

Have you had any special mentors or inspirations that guided your career?

I have had a number of amazing mentors and coaches who have contributed to the progression of my business. However, most recently, Tina Johnson of the CEO Consulting Group has helped ensure my business is set up for longevity. I also have a few business besties who keep me encouraged and serve as a listening ear as entrepreneurship has many challenges.

What is the best part of your job and why?

My favorite part of the job is seeing my client’s reactions to the delivered product—their new copy, branding, and website! My clients’ increased confidence and enthusiasm when showcasing their new brand is an amazing feeling and all worth it. Being able to embody their desired brand is a true passion!

What is it like doing business in Loudoun?

It’s great doing business in Loudoun as it allows me to not only connect with other like-minded business owners who are looking to grow but also provides opportunities to give back. There are so many groundbreaking nonprofit organizations and initiatives that uplift people in the community. I’m currently partnering with the Chamber’s Young Entrepreneurs Academy (YEA!) by designing business logos for incredibly smart middle and high school students.

What does Black History Month mean to you?

Black History Month is all about celebrating the accomplishments of the African American community and the rich culture we’ve contributed to the world. It’s about reflecting on the history and the people who’ve paved the way for upcoming generations to thrive.

Favorite things to do when you are not working?

When I’m not designing, I love exploring the many wineries in the area. Nothing can beat good food, drinks, and music! I also love spending quality time with my daughter and husband. Traveling the world and trying new experiences are also really important to me.

Thank you Teaira! Check out Dreamcatcher Creative Studios here.