Build a Communications Plan That Gets Donors Engaged

This two-session workshop will introduce how to create a successful communications plan, will give you tools to do your own, and will provide time in the second session for you to get an expert review of your individual strategy, plan and messages. After this workshop you will:

• Know how to build a communications plan that stimulates engagement and gets results.
• Understand the difference between a Mission and Vision plan.
• Know the importance of a strong and consistent brand.
• Know effective techniques to make “the ask” that drives donations.
• Know what the press wants to hear about what you’re doing as an organization and how to get the press to spread your story (for free!).

NOTE: This event is a part of a series. The second workshop is on Thursday, October 1st from 10 a.m. – 12 p.m. You will be automatically registered.

Featured Speakers

Deb Haynes Swider: Chief Strategist, Loud & Clear Marketing, LLC
Deb has always been a collector of stories – whether reading, writing, or listening to them.Turning the love of storytelling into a career, Deb has helped tell the story of companies across the United States, trade associations in the DC metro area, non-profit organizations who are changing the world, and politicians who often hang around longer than they should.

Sharon L. Wright: Owner and President, Loud & Clear Marketing, LLC
Since her teen years, Sharon has been laser focused on her pursuit of a career in public relations. Much like the journalists she’s partnered with over her career, Sharon is thrilled to chase the next great story that she knows in her heart needs to be told.

Katy Tyrrell Reed: Director of Local Engagement, Loud & Clear Marketing, LLC
Katy Tyrrell Reed grew up in McLean Virginia, and attended Indiana University graduating with bachelors of arts degrees in English and Anthropology. An avid traveler, her love of humanity and travel inspired her to join the Peace Corps serving in Benin, West Africa. This profound experience inspired a lifelong commitment to giving back.