Packaging serves a greater role than merely holding your product. According to Datamonitor, more than 50 percent of consumers’ decisions are made at the shelf. Your product’s package is an important tool for communicating your brand and value to customers.
In Loudoun County, Va., our small businesses are growing and increasing their presence on the shelves of local, national and global retailers. During Loudoun Small Business Week you are invited to learn about interesting developments in packaging and how our local businesses are communicating their brands on labels, bottles and more. Ask questions, bring your samples and let’s work together on making your package stand out!
Stephen Mackey, creative director at Mesh Omnimedia, will lead a discussion on unique ways your company can stand out on the shelf. This is a must-attend event for any company seeking to expand the sales of their retail product.
Learn how best to convey your unique brand story and how to leverage emerging technologies such as Augmented Reality (AR) packing solutions. Mackey draws from a wide range of experiences—from online market research interactive product developer to brand designer to digital media producer—to deliver this engaging workshop with actionable takeaways.
REGISTER AT http://bit.ly/2JKBj6L
