Small Business Workshop: Video Marketing

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What if there was a way to market your company that was 600% more effective than print and direct mail combined? By next year, it’s estimated that 80% of all Internet traffic will be devoted to video content, and your business needs to compete for air time.

Forget the film crews and TV commercial budgets—you need “hacks” that you can implement today. With a smart phone and a few simple tools and tricks, you can reach the right customers to increase leads and sales.

Join the Loudoun Chamber’s Small Business Committee for a hands-on discussion about video marketing and how you can take your business from zero to 60 without breaking your budget. This workshop will teach techniques for shooting, editing and posting engaging video for social media.

The workshop will be led by Brian Tinsman, Digital Properties Manager for Loudoun County Economic Development, who has worked with professional sports teams, major media corporations, international nonprofits and local small businesses to better leverage digital media.

Attendees of this workshop will receive the most benefit if their business has a website and social media presence, as well as a basic understanding of smart phones. Participants are encouraged to bring their phones and an idea of their ideal business customer.

Speaker

Brian Tinsman

Loudoun County Dept. of Economic Development

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