Regardless of the size of your firm, investing in your brand is important to define your niche in the marketplace and help you stand out from the crowd. A strong brand can help you drive sales, attract talent and develop strategic partnerships.
Join the Loudoun Chamber’s Small Business Committee at Notaviva Vineyards to discuss the importance of your organization’s brand and how to evaluate your brand. This workshop will guide you through basic techniques on measuring the effectiveness of your brand.
1. Is your brand reaching the appropriate/intended audience?
2. What message and emotion does your brand convey?
3. How well does your brand stand up to your competitors?
The workshop will be lead by Stephen Mackey, Creative Director with Mesh Omnimedia. Stephen is a Telly-award winning producer and director who brings to Mesh Omnimedia a wide range of experience in all facets of digital media production, including brand development, film production, visual design, software development, digital media product management, as well as technology and operations executive management. The Mesh Omnimedia team recently led the higly-regarded rebranding efforts for the Loudoun Chamber, which was a critical initiative to help the Chamber celebrate its 50th anniversary. Stephen will share all of the draft logos that were developed for the Chamber, as well as reveal the findings of the logo analysis survey that was conducted across key stakeholder groups to determine the final selection.
Attendees will receive the most benefit from this workshop if they have a business or personal brand that they are actively developing. Participants are encouraged to prepare ahead of time by thinking of the unique needs of their target audience and vision for their business or brand.
Following the workshop, attendees are invited to join Stephen for a wine tasting and experience Notaviva’s ground-breaking Augmented Reality (AR) wine label solutions. (Please note tasting charges will be collected by Notaviva Vineyards.)
Steve MackeyMesh Omnimedia
Small Business Awards
For 24 years, the Loudoun County Small Business Awards have been the most prestigious honors celebrating the best small businesses, entrepreneurs and nonprofit organizations in our Loudoun community. Make plans now to secure your seat, or even a full table, on November 1, 2018 when the winners in 10 categories including the top prize, the 2018 Small Business of the Year . Winners announced in front of a live audience of more than 400 of Loudoun’s top business and community leaders.
The Loudoun County Chamber of Commerce honors local heroes, from Public Safety personnel to ordinary citizens, for their courageous, often lifesaving actions in 2017 at the 33rd Annual Valor Awards ceremony on Friday, April 20th at The National Conference Center. The entire Loudoun County business community is invited to attend these Annual Valor Awards to help honor these dedicated public servants for their selfless acts of heroism and commitment to protecting our families, our neighbors and our community!
On January 26, 2018, we welcomed & celebrated the leadership of our 2017 Chairman of the Board, Tina Johnson (JP Events & Consulting) and welcomed in our new Chairman, Mitch Sproul (Toth Financial) and honored the Community Leadership Awards Finalists.
SuperHero 5k & Kids Fun Run
As a Signature Chamber event, the SuperHero 5k Run and Kids Fun Run offered companies a great way to show Loudoun County their commitment to healthy living for your employees and our community.
36th Annual Golf Classic
On August 20, 2018, we will host our 36th Annual Golf Classic event at the award-winning Jack Nicklaus Signature Golf course, The Club at Creighton Farms. This course is one of the finest on the Eastern Seaboard — is nothing short of spectacular. This event has been Loudoun County’s Premier business golf tournament for three decades.