Attracting customers is critical to the success of any small business. The better you understand your potential customer, the faster your business will grow. It helps you determine if you’re providing the right products or service to meet their needs. It enables you to determine how much demand there is for what you do. In also boosts your marketing by telling you what value to emphasize and what language to use to get good potential customers to pay attention. Identifying your target customers impacts many aspects of your business, but it can be tricky to know if you’ve gotten it right.
Join Eric Byrd, Manager of the Small Business Development Center in Loudoun, for a frank discussion about how to identify the best customers for your own business. Drawing on 30 years of business experience and his own journey as an entrepreneur, Eric will show you how easy it is to lose focus and miss the best opportunities in your market. Using real world examples he will show you how to focus on the clients who are most likely to pay you well for your products and services. You will leave with a better understanding of why people buy from you and how you can refocus your business to increase profits and bring in more of the right customers for your particular business.
Eric ByrdManager of the Small Business Development Center in Loudoun
Small Business Awards
For 23 years, the Loudoun County Small Business Awards have been the most prestigious honors celebrating the best small businesses, entrepreneurs and nonprofit organizations in our Loudoun community. On Thursday, November 2, 2017 at The National Conference Center, we celebrated our 23rd anniversary of our Loudoun Small Business Awards. As one of our signature Chamber events, more than 500 of Loudoun’s top business and community leaders gathered to salute the best of Loudoun’s many outstanding small businesses. Stay tuned for next year’s nomination and event information, in the Spring of 2018!
The Loudoun County Chamber of Commerce honors local heroes, from Public Safety personnel to ordinary citizens, for their courageous, often lifesaving actions in 2017 at the 33rd Annual Valor Awards ceremony on Friday, April 20th at The National Conference Center. The entire Loudoun County business community is invited to attend these Annual Valor Awards to help honor these dedicated public servants for their selfless acts of heroism and commitment to protecting our families, our neighbors and our community!
On January 26, 2018, we will welcome & celebrated the leadership of our 2017 Chairman of the Board, Tina Johnson (JP Events & Consulting) and welcomed in our new Chairman, Mitch Sproul (Toth Financial) and honor the Community Leadership Awards Finalists.
On August 21, 2017, we hosted our 35th Annual Golf Classic event at the award-winning Jack Nicklaus Signature Golf course, The Club at Creighton Farms. This course is one of the finest on the Eastern Seaboard — is nothing short of spectacular. This event has been Loudoun County’s Premier business golf tournament for three decades. Event details for the 36th Golf Classic will be coming soon.