Small Business Workshop | Identifying the Best Target Market for Your Small Business

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Attracting customers is critical to the success of any small business. The better you understand your potential customer, the faster your business will grow. It helps you determine if you’re providing the right products or service to meet their needs. It enables you to determine how much demand there is for what you do. In also boosts your marketing by telling you what value to emphasize and what language to use to get good potential customers to pay attention. Identifying your target customers impacts many aspects of your business, but it can be tricky to know if you’ve gotten it right.

Join Eric Byrd, Manager of the Small Business Development Center in Loudoun, for a frank discussion about how to identify the best customers for your own business. Drawing on 30 years of business experience and his own journey as an entrepreneur, Eric will show you how easy it is to lose focus and miss the best opportunities in your market. Using real world examples he will show you how to focus on the clients who are most likely to pay you well for your products and services. You will leave with a better understanding of why people buy from you and how you can refocus your business to increase profits and bring in more of the right customers for your particular business.


Eric Byrd

Eric Byrd

Manager of the Small Business Development Center in Loudoun

Signature Events

Small Business Awards

For 24 years, the Loudoun County Small Business Awards have been the most prestigious honors celebrating the best small businesses, entrepreneurs and nonprofit organizations in our Loudoun community. Make plans now to secure your seat, or even a full table, on November 1, 2018 when the winners in 10 categories including the top prize, the 2018 Small Business of the Year . Winners announced in front of a live audience of more than 400 of Loudoun’s top business and community leaders.

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Valor Awards

The Loudoun County Chamber of Commerce honors local heroes, from Public Safety personnel to ordinary citizens, for their courageous, often lifesaving actions in 2017 at the 33rd Annual Valor Awards ceremony on Friday, April 20th at The National Conference Center. The entire Loudoun County business community is invited to attend these Annual Valor Awards to help honor these dedicated public servants for their selfless acts of heroism and commitment to protecting our families, our neighbors and our community!

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Annual Meeting

On January 25, 2019, we will welcome & celebrate the leadership of our 2018 Chairman of the Board, Mitch Sproul (Toth Financial) and welcome in our new Chairman, Lisa Kimball (the Arc of Loudoun) and honor the Community Leadership Awards Finalists.

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SuperHero 5k & Kids Fun Run

As a Signature Chamber event, the SuperHero 5k Run and Kids Fun Run offered companies a great way to show Loudoun County their commitment to healthy living for your employees and our community.

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36th Annual Golf Classic

On August 20, 2018, we will host our 36th Annual Golf Classic event at the award-winning Jack Nicklaus Signature Golf course, The Club at Creighton Farms. This course is one of the finest on the Eastern Seaboard —  is nothing short of spectacular. This event has been Loudoun County’s Premier business golf tournament for three decades.

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