Demystifying The Secrets of Your Competitors in the Marketplace

1. What exactly is Competitive Analysis and Business Intelligence  –  Let’s demystify the definition and talk through some basic techniques to help get you started, and more importantly, how to gain valuable insights that influence your ability to win from both a capability and price perspective.
2. Top 5 industry tips on how and where to gather data (we promise, we’re sticking to free or widely used sources!)
3. Now you have the data, let’s talk about how to use it!
4. We’ll cover some industry best practices to ensure the appropriate, timely, and most efficient use of your time and resources.

• Beth Goode has almost a decade of success and experience as a Federal capture support professional, with a focus on design engineering and strategy consulting. She possesses in-depth experience in the full range of business development activities, including Solution Development, Costing/Pricing Specialist, Competitive Analyst and Price To Win Analyst. Prior to joining Richter & Company, Ms. Goode was a Senior Competitive Intelligence and Competitive Pricing Analyst at Deloitte. In a previous role as Senior Analyst at Avascent, she was responsible for providing Price to Win and Capture support to federal defense industry clients. She also has worked as an electrical engineer at L-3 Communications. Ms. Goode received a B.S. from the University of North Texas, and M.S. in Engineering Management from Duke University.
• Avantika Singh has over 15 years of experience in the Government Contracting industry as a seasoned pricing strategist. She has a deep focus and understanding of bidding methodologies, pricing tools and techniques, and possesses in-depth experience on cost/price development and analysis. Prior to joining Richter & Company, Ms. Singh was the VP of Pricing Strategy & Solutions at The McKelvey Group. In her previous roles, she was responsible for leading clients to develop winning pricing proposals. She has also worked as a Financial Analyst and Project Control Analyst at several government contracting companies, providing thought leadership and valuable financial analysis to help sustain and increase growth. Ms. Singh received a B.S in Finance from the University of Maryland, Smith School of Business, and an MBA in Global Business, from Virginia Tech.