Leveraging Conscious Capitalism
This post originally appeared on the UnifiedLine3 website by Chris Powell
Join us on January 24th from 8-10 a.m. at the Chamber office to hear from Chris on “Aligning Your Business with Your Values”
The phrase leveraging conscious capitalism speaks to the triple bottom line; doing good in business while doing good in the community. Ideally, it stretches into the workplace to provide positive interactions between customers and employees as well.
Blending a business’ everyday activities and employees’ skills within the community creates an outlet for the company to brand itself in a positive manner with its chosen market. It is a compliment to traditional marketing, which is more direct and can unintentionally be seen as negative at times. Through community based support, a business is able to connect with current and future customers through a common cause. Activities serve as invitations to collaborate and improve a situation, solve a problem and help those in need.
It also provides opportunities for employees to donate their time by offering an existing skill to a project, or even developing a new facet of their skill set by serving on a committee/board for example. All of this enhances the workplace culture – a win win proposition for both employer and employee.
Leveraging conscious capitalism creates positive work/life environments. After all, success with business and helping with a cause can be linked together and certainly are not mutually exclusive.
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Loudoun Chamber Small Business Committee
Our Mission:
To help Loudoun’s small business owners and staff achieve their personal and professional goals by providing them the resources and opportunities to effectively engage with other Chamber members.
Purpose and Focus:
To be a destination for Business Owners who are looking for recourse. To be able to collaborate and communicate within all areas of Loudoun County; Business, Government, and Non Profits. To engage the business community and be more effective in getting them involved with the Chamber.
Workshop Series:
The Chamber’s Small Business Workshop Series is designed to bring practical, actionable information and advice to the small business owner who is looking to grow their business/brand. The Workshop will be offered on a bimonthly basis on topics such as marketing, human resources, finances, and more.