The phrase leveraging conscious capitalism speaks to the triple bottom line; doing good in business while doing good in the community. Ideally, it stretches into the workplace to provide positive interactions between customers and employees as well.
Blending a business’ everyday activities and employees’ skills within the community creates an outlet for the company to brand itself in a positive manner with its chosen market. It is a compliment to traditional marketing, which is more direct and can unintentionally be seen as negative at times. Through community based support, a business is able to connect with current and future customers through a common cause. Activities serve as invitations to collaborate and improve a situation, solve a problem and help those in need.
It also provides opportunities for employees to donate their time by offering an existing skill to a project, or even developing a new facet of their skill set by serving on a committee/board for example. All of this enhances the workplace culture – a win win proposition for both employer and employee.
Leveraging conscious capitalism creates positive work/life environments. After all, success with business and helping with a cause can be linked together and certainly are not mutually exclusive.
Loudoun Chamber Small Business Committee
To help Loudoun’s small business owners and staff achieve their personal and professional goals by providing them the resources and opportunities to effectively engage with other Chamber members.
Purpose and Focus:
To be a destination for Business Owners who are looking for recourse. To be able to collaborate and communicate within all areas of Loudoun County; Business, Government, and Non Profits. To engage the business community and be more effective in getting them involved with the Chamber.
The Chamber’s Small Business Workshop Series is designed to bring practical, actionable information and advice to the small business owner who is looking to grow their business/brand. The Workshop will be offered on a bimonthly basis on topics such as marketing, human resources, finances, and more.